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CRYSTAL / Next-gen nail care brand concept that combines futuristic & science-backed approaches.
WHAT STANDS BEHIND / The global nail care products market is projected to grow at a CAGR of 5% from 2023 to 2033, reaching an estimated $38.5 billion in revenue by 2033. Fueled by rising trends in nail care, along with a demand for personalized nail kits and products enriched with vitamins and minerals to enhance nail health, we decided to create a brand concept based on this upcoming trend.
SPECULATION / In the augmented reality of the future, physical colors or designs on nails become unnecessary, as you can select any style you desire in the digital realm. This evolution prioritizes nail health above aesthetic look. To align with this shift, we have developed an essential kit dedicated to nurturing healthy nails.
What we did:
1. Foresee possible future in nail care niche.
2. Develop idea concept & naming
3. Reshape form and packaging design
4. 3d modeling and visualization
5. Art-di
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Columba is a concept of a female fertility tracker device. Based on saliva method Columba helps the woman understand the ovulation day and therefore get a better understanding the fertility window.
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