Made a small product video inspired by Odd Systems new product - a thermal imaging camera for FPV drones, named after Les Kurbas, a Ukrainian movie and theater director murdered by the Soviet regime, during Stalin's Great Terror.
Everyone has at least once heard the legend about Hemingway writing the shortest sad story. When working on design and visuals for products, I always ask myself how to convey an idea in a couple of seconds of human attention and hook the viewer. To convey the message in a concentrated and concise way.
The naming of products in the Odd Systems product line is very symbolic, taking their names from representatives of the "Executed Renaissance".
I like the idea of immortalizing names in active objects more than in street names. Perhaps this is one of the reasons why I once left architecture for object design. dialog and bond with an object is always stronger, especially when it is endowed with a symbolic sense.
Everyone has at least once heard the legend about Hemingway writing the shortest sad story. When working on design and visuals for products, I always ask myself how to convey an idea in a couple of seconds of human attention and hook the viewer. To convey the message in a concentrated and concise way.
The naming of products in the Odd Systems product line is very symbolic, taking their names from representatives of the "Executed Renaissance".
I like the idea of immortalizing names in active objects more than in street names. Perhaps this is one of the reasons why I once left architecture for object design. dialog and bond with an object is always stronger, especially when it is endowed with a symbolic sense.